Word of mouth referrals are the greatest form of PR for a business.

Here are a few things all businesses can do to help increase the number of people who will recommend them to their friends:

-Keep the businesses name and number in front of past customers so they won’t forget.

-Maintain a mailing list database and keep in touch regularly through email or post. Contact past customers no less than twice a year and no more than every other month or once a quarter.

-From professional organisations to community groups, getting involved in different activities within the community will give the business new contacts and boost the businesses reputation.

-Let customers know that the business appreciates referrals, and surprise them with a gift or a “Thank You” card if they make the effort to do so.

-Use testimonials from past customers in marketing materials, on the web site or in advertising material.